LinkedIn for CPAs and Accountants

LinkedIn is the leading social networking site for professionals and businesses. LinkedIn has more than 300 million users as of May 2014, and most of them are professionals. What this means for accountants is that there are 300 million

prospective clients and recruiters; perhaps that’s exaggerating it a bit. But the fact of the matter is, many recruiting agencies and even Fortune 500 companies among others are using LinkedIn to hire professionals and get in touch with competent individuals. LinkedIn offers convenience, networking opportunities and potential for professional growth, and these are just some of the many reasons why you should invest your time and efforts on building up a network on LinkedIn also. If your LinkedIn has been inactive since the day you created it or haven’t even gotten down to creating one, then following are a few tips and tricks to get you started:
 
 
 

Create a Profile That Simply Cannot Be Ignored

Be sure to include all the necessary information on your LinkedIn profile. It should include all your education, work experience and any other volunteering and training programs that you may have participated in. Also be sure to put up a professional profile picture.

 

Connect with Groups on LinkedIn

LinkedIn offer opportunities for professionals to connect with other industry professionals. There are numerous groups that cater to specific industries. Don’t just limit yourself to groups that cater to CPAs and accountants, you should also join groups that are relevant to your interests and other activities. Following are a number of CPA –affiliated group categories you should be on the lookout for:

  1. Personal Financial Planners

  2. Tax Practitioners

  3. Business Advisors

  4. Government Auditors Groups

  5. International CPAs Associations

There are hundreds of groups on LinkedIn that you could select from. Be sure to check out the profiles of leaders in your industry on LinkedIn and see the groups that they follow. This will enable you to get closer to their circle and increase your chances of visibility. Most accountants look for groups with thousands of members, as it increases the credibility of the group, but on the downside, it decreases the chances of being noticed. So be sure to join and remain active on smaller groups also.

 

 
 

Connect with People

Whether you have met someone at a conference, at a coffee shop or via other networking and social events, be sure to immediately connect with them on LinkedIn. You should make it a habit to add at least 3-5 people to your LinkedIn network each week. However, be sure they are professionals and not just random people.

 

Join Company Pages

Most huge companies have dedicated pages on LinkedIn also. These companies use these pages to connect with their customers, make important announcements and look for competent professionals. Make sure you have joined those company pages in order to remain knowledgeable of any news updates or job openings.

The great thing about LinkedIn is that it is free, and that it enables you show off your skills and talents. However, just like everything that offers potential for growth, it requires effort and diligence in order to reap benefits. There are thousands of CPAs and accountants looking for better professional opportunities each day, but it is those who are in sync with the demands of the Digital Age who have greater chances of succeeding. And that’s exactly why you need to tap into technology right away!

 

 

 

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